With smartphones getting better, some sellers and agents consider taking listing photos themselves. While DIY photography can work in certain circumstances, it rarely matches the quality and impact of professional images. Let’s compare the two approaches.
Equipment & Technical Skill
DIY: Limited by phone camera quality and available light; challenging to avoid distortion and blown‑out highlights.
Professional: Uses high‑end cameras, lenses and lighting; expert knowledge of composition, exposure and post‑processing.
Time & Efficiency
DIY: Requires hours of staging, shooting and editing; might delay listing launch if you’re inexperienced.
Professional: Works quickly, often completing a shoot within an hour or two; delivers edited photos within 24–48 hours.
Impact on Sale Price
Studies show listings with professional photos receive more views and showings, often sell for higher prices and in less time, and reflect better on the agent’s personal brand.
While DIY photography may seem cheaper, the opportunity cost can be significant. Professional images pay for themselves by attracting more buyers and higher offers.
Ready to invest in professional photography? Let us handle everything for you.