Short-Form Video for MLS & Social Media
Attention spans are shorter than ever, which is why short-form video has become essential for real estate marketing. Platforms like TikTok, Instagram Reels and YouTube Shorts reward concise, engaging content that hooks viewers in the first few seconds. Keep clips under one minute, focusing on one or two highlights of the property with fast cuts, motion and trendy music.
Embrace Vertical Format
Most short-form platforms use vertical videos. Shoot with your phone or camera rotated vertically, capturing tall features like staircases, vaulted ceilings or condo views. Add overlays to display price range, neighbourhood and key features, and include calls to action like “Swipe up for more details” or “Contact us for a showing.”
Conclusion
Short-form videos are perfect for grabbing attention and driving traffic to your listings. Need help creating short, impactful real estate videos? We handle filming, editing and platform optimization.