Sell Your
Home Faster With Real Estate Video Tours
Real‑estate video marketing is no longer a nice‑to‑have—buyers and
sellers expect it. Videos capture attention in ways that text and photos
can’t. Audiences remember 95 % of a message delivered
via video compared with only 10 % for text, and videos
generate 1,200 % more shares on social media than text
and images combined. For home sellers, these numbers translate into more
eyes on your listing and a faster sale.
Why video helps homes sell
faster
Dramatically more inquiries
Adding a video tour to your listing multiplies its visibility.
Listings that include at least one video receive 400 % more
inquiries. In the competitive real‑estate market, that
increased interest can make the difference between a home that sits and
one that sells quickly. Century 21 found that a social‑media video
campaign increased home‑sales rates by 20 %, while
Zillow reports that listings with video tours sell 14 %
faster.
Speed from innovative
perspectives
Agents who use video not only attract more leads, they close deals
faster. Brokers and sales agents who invest in video marketing grow
sales 49 % faster than those who don’t. Drone
videography, which showcases the neighbourhood and property from above,
has an even bigger impact; listings using drone video sell 68 %
faster. With more than 20 % of commercial drone
shoots now used for real‑estate goals, high‑quality aerial
footage sets your listing apart.
Meeting buyer and seller
expectations
Buyers turn to video when researching homes. 51 % of home
buyers rely on YouTube to help them with their home search, and
they spend five to ten times longer on websites with a
video tour. Moreover, 58 % of buyers expect to see a
video tour on every listing, and 86 % use video to
learn more about the community. Sellers take notice as well:
73 % of homeowners prefer working with agents who use
video marketing, 85 % expect a video as part of their
home’s marketing campaign and 25 % would choose an
agent who uses virtual tours. Meeting these expectations can give your
listing a competitive advantage.
How video enhances your
listing
Video is more than a marketing gimmick. It offers tangible benefits
for sellers:
- Increased engagement – Videos garner more views and
interaction than static content. Potential buyers are drawn in by
movement and storytelling, which keeps them engaged longer and
encourages social sharing. - Better representation of properties – A video tour
gives viewers a realistic sense of a home’s layout, flow and ambience.
High‑end features or unique architecture are easier to appreciate in
motion than in still images. - Improved lead generation – Providing valuable,
engaging content builds trust and encourages prospects to contact you.
According to marketing research, marketers who use video receive
66 % more leads than those who don’t. - Increased credibility – Professionally produced
videos showcase your professionalism, signalling to viewers that you
invest in marketing and care about your clients. - Easy sharing – Videos are highly shareable across
platforms like YouTube, Facebook and Instagram. Sharing amplifies reach
and improves search‑engine visibility; video drives a 157 %
increase in organic traffic from search results.
Tips for
creating a compelling real‑estate video tour
While video marketing offers clear benefits, quality matters. A
poorly shot or edited video can hurt your brand. Follow these best
practices derived from leading industry research:
- Prioritize quality – Use a high‑resolution camera
and professional lighting to highlight the property’s best features.
Shaky footage or poor lighting can distract viewers. - Plan your story – Outline the sequence of shots and
script any narration so that the tour flows logically. Introduce the
home’s most attractive rooms first and finish with a memorable
conclusion. - Stage the property – Declutter and depersonalize
rooms so buyers can picture themselves in the space. Add fresh flowers
or simple decor to create a welcoming atmosphere. - Show more than the property – Highlight
neighbourhood amenities such as parks, schools and restaurants. Buyers
care as much about the community as the house itself. - Use narration and music – A voiceover can tell the
story behind the property, while tasteful background music sets the
mood. Keep the tone consistent with the home’s style. - Display contact information and a call‑to‑action –
Include your name, phone number and website at the beginning and end of
the video. Encourage viewers to schedule a showing or contact you for
more information.
Conclusion
Real‑estate video tours are no longer optional. They dramatically
increase inquiries, accelerate sales and align with buyer and seller
expectations. Studies show that listings with video tours receive up to
400 % more inquiries and sell faster.
Buyers stay engaged longer and sellers see higher returns on their
marketing investment. By investing in a high‑quality video tour today,
you position your home to stand out in a crowded market. If you’re ready
to sell your home faster with a professional video tour, reach out to
our team—we’ll help your listing shine.